%V 8
%J International Journal of Instructional Cases
%N 2
%X To improve organisational performance, it is crucial to cultivate an environment and culture that, through shared values, attitudes, behaviours, and sentiments, enables all employees to feel comfortable in performing their work. This represents a recognised gap within the current Cuban business context. Drawing from identified challenges and the introduction of a values-based coaching programme at the state-owned company GEDEME to address this gap, the aim of this study is to evaluate the impact of the values-based coaching programme (CpV) on organisational culture among both tactical and strategic employees within GEDEME. The research adopts a mixed-methods design. On one hand, the non-parametric McNemar test was utilised to assess before-and-after differences, while a case-study approach facilitated the exploration of specific questions, such as identifying the values actually practised beyond those outlined in the formal business plan and understanding the extent and nature of value shifts following the implementation of the coaching programme. The results confirmed the primary hypothesis: the values-based coaching programme at GEDEME had a positive effect on employees' perceptions of organisational culture, resulting in a substantial increase in the number of values both practised and perceived by its members.
%K Values-based  coaching,  Organisational  culture,  Employee  perceptions, Mixed-methods research, Cuban business context
%A Elizabeth Caro Montero
%A Emmanuel Soriano Flores
%A Eduardo René Silva Alvarado
%A Mirtha Silvana Garat de Marin
%L unincol16849
%T Organizational Culture Assessment Based on a Values-Based Coaching Program for Strategic Level Employees: The Case of GEDEME, Cuba
%D 2024
%P 139-163