TY  - JOUR
A1  - Caro Montero, Elizabeth
A1  - Soriano Flores, Emmanuel
A1  - Silva Alvarado, Eduardo René
A1  - Garat de Marin, Mirtha Silvana
JF  - International Journal of Instructional Cases
KW  - Values-based  coaching
KW  -   Organisational  culture
KW  -   Employee  perceptions
KW  -  Mixed-methods research
KW  -  Cuban business context
N2  - To improve organisational performance, it is crucial to cultivate an environment and culture that, through shared values, attitudes, behaviours, and sentiments, enables all employees to feel comfortable in performing their work. This represents a recognised gap within the current Cuban business context. Drawing from identified challenges and the introduction of a values-based coaching programme at the state-owned company GEDEME to address this gap, the aim of this study is to evaluate the impact of the values-based coaching programme (CpV) on organisational culture among both tactical and strategic employees within GEDEME. The research adopts a mixed-methods design. On one hand, the non-parametric McNemar test was utilised to assess before-and-after differences, while a case-study approach facilitated the exploration of specific questions, such as identifying the values actually practised beyond those outlined in the formal business plan and understanding the extent and nature of value shifts following the implementation of the coaching programme. The results confirmed the primary hypothesis: the values-based coaching programme at GEDEME had a positive effect on employees' perceptions of organisational culture, resulting in a substantial increase in the number of values both practised and perceived by its members.
ID  - unincol16849
AV  - public
SN  - 2399-830x
TI  - Organizational Culture Assessment Based on a Values-Based Coaching Program for Strategic Level Employees: The Case of GEDEME, Cuba
VL  - 8
SP  - 139
EP  - 163
Y1  - 2024/12//
UR  - https://ijicases.com/article-view/?id=156
IS  - 2
ER  -